Roominate: A Building Toy for Girls
Roominate™ is a California-based toy company that aims to inspire the next generation of innovators through a line of customizable building systems with modular pieces, working motor and light circuits that allow girls to create original and unique structures.
And now, they are excited to launch rPower, a device that allows kids to program and control their Roominate creations from a smartphone or tablet. Girls as young as six-years-old can use rPower and the new Roominate app to control their builds utilizing Bluetooth technology. The innovative combination of physical and digital play is positioning Roominate’s rPower as a highly coveted item this holiday season.
rPower connects up to eight circuits simultaneously, allowing girls to incorporate multiple lights and motors into their builds. After connecting rPower to their Roominate design, kids can turn motors and lights on and off, adjust the speed and direction of motors, and set lights to blink at varying time intervals. rPower is compatible with all Roominate building kits, including the new sets: the Amusement Park, Townhouse, RV, School House, and School Bus.
“rPower is the first of its kind, enabling girls to incorporate today’s technology into playtime like never before,” said Roominate co-founder, Bettina Chen. “We’re thrilled to be opening a new world of creative possibilities to young innovators and to provide them with the opportunity to experiment with Bluetooth technology.”
“We’re excited for girls to get their hands on rPower,” continued Roominate co-founder, Alice Brooks. “We’re always impressed with the creative things that kids are building with Roominate, anything from a light up rock concert stage to a pretend vacuum with a working motor. We can’t wait to see where rPower will take their imaginations.”
Along with the new building kits that range in price from $29.99 to $49.99, rPower is now available at major retailers nationwide, and the free Roominate app is now available for iOS. The Android version will be available before December 1. In addition to programming and controlling creations, the Roominate app serves as a virtual Roominate community inviting users to share photos of their creations to see what their peers are building, engage in guided adventures, and learn backstories on each of the Roominate characters.
Roominate was founded in 2012 by two female engineers out of Caltech, MIT, and Stanford with a mission to encourage girls to have fun with STEM subjects: Science, Technology, Engineering, and Math. After landing a deal with Mark Cuban on Shark Tank in September 2014, Roominate has grown to expand its retail presence internationally in over 5,000 locations. In 2015, Roominate introduced several new building kits to young girls, including an Amusement Park, Townhouse, and RV, as well as an interactive app to inspire endless creative building possibilities. Most recently, Roominate was named a 2015 National Parenting Publications Awards (NAPPA) Gold Winner. Visit www.roominatetoy.com for more information.