She Was Paid HOW MUCH?!


The Nike Swoosh is one of the most iconic & recognizable logos in the world. As is most often the case, companies pay tens of gazillions of dollars to graphics & marketing companies to generate what will be a successful advertising campaign to last a lifetime.

Not the case here.

Carolyn Davidson was paid $35 to design the Swoosh in 1971. That's right, THIRTY. FIVE. DOLLARS.

"In 1971, Carolyn Davidson was a graphic design student at Portland State University. In 1969, she met Phil Knight, then-assistant professor at PSU who would go on to found Blue Ribbon Sports, and, in turn, Nike. Knight knew Davidson was in search of extra funds to take oil painting classes, so he asked Davidson to help him out on some projects at a rate of $2 an hour.

Once Knight came up with the idea to strike out on his own and create his own brand of athletic shoes, he asked Davidson to help him come up with a stripe—or an image that could go on the side of the shoe—as a side job. Davidson came up with the Nike Swoosh, a check mark shape that is fluid and indicates movement and speed. The image also resembles a wing and hinted at the brand name, Nike, named after the Greek goddess of victory. After some work on the logo, Davidson then handed the design over to Knight for a mere $35.

Knight launched his athletic shoe brand with the swoosh on the side (despite initially saying he didn't love the logo), and it has since become one of the most famous athletic shoe and gear brands of all time."

"While Davidson was initially only paid $35 for her design for Nike, the success of the Swoosh ultimately landed her a job for 4 years, much more freelance work—and, eventually, $1 million. Davidson's work is a good example of how every connection in the design world can be important, and how little jobs and efforts can ultimately pay off in very big ways."

In conclusion: there is no such thing as a job to small. Don't take a job for how much it pays, but the experience it provides.

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Source: Nike, Creative Market

#design

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In America, & throughout the world, women are drastically underrepresented in STEAM fields, as well as in positions of power & influence.  We must do our part to begin to narrow the gap!  #WomenInSTEAM is dedicated to celebrating the women who are making their mark in the world... standing tall in a crowd of men & innovating in ways that energize us all.  Ladies, let's inspire the next generation of girls!  Lets show them that smart is beautiful, confidence is key, and independence is living! 

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