Three words: I. Love. Lena.
People who know me, are familiar... I have a slight obsession with Lena Dunham (& Ellen DeGeneres, but we'll save that for another day). Case in point: Lena had a film at Sundance earlier this year & I was there! Well, not like "there" there... I couldn't get tickets to her film, "It's Me Hilary: The Man Who Drew Eloise". 😖 BUT... I did rip a film poster off of a wall & carry it by hand on my flight, rolled up tight, the entire way across the country until it was safely hung up in my studio at home. Uhb-sessed.
But, let me tell you why I'm so into her:
Lena is a writer, actress, director, producer, and feminist. She's brilliant at what she does & has been critically acclaimed for her work. She wrote her first feature film, Tiny Furniture, right out of college... & it's great. Check it out on Netflix, you'll love it. She stands up for womens rights & uses her fame for good, she's honestly making a difference. She also challenges the typical Hollywood stereotype - she's comfortable in her body in a world that's impossible to (physiclally) please. Particularly as a female. She's open & honest about her life & isn't afraid of public transparency - good, bad & ugly. Could you imagine a world where everyone, male & female, was more like her?!
And now THIS!
Lena and her long time bestie (& Girls co-creator) Jenni Konner, together "Lenny", are about to blow up your inbox in the best way possible... they're preparing to launch Lenny Letter in the fall of this year, "an email newsletter where there's no such thing as too much information". Time has never moved so slow.
Not only should you sign up to receive Lenny Letter as soon as they start rolling out, but here's why you should care:
"1. Lenny is Dunham & Konner's Almanac for the Modern Woman
Personal advice, fashion tips, social justice — it all falls under Lenny’s umbrella of topics. Dunham described the newsletter to The Cut as “your oversharing Internet friend who will yell at you about your finances, help you choose a bathing suit, lamp, president … AND tell you what to do if you need an abortion.”
Like most other aspects of Dunham’s life, Lenny will be a place “where there’s no such thing as too much information.” If we know anything about Dunham, it’s that Lenny probably doesn’t belong in your work inbox — subscribe with your personal email, in case of NSFW real-talk.
2. It's Audience: Millennial Women
Dunham certainly knows her audience, positioning Lenny for women ages 18 to 34.
Here’s how Dunham imagines Lenny’s readers, according to Buzzfeed: “An army of like-minded intellectually curious women and the people who love them, who want to bring change but also want to know, like, where to buy the best tube top for summer that isn’t going to cost your entire paycheck.”
3. It'll Feature Original Writing
Lenny won’t just aggregate links the Dunham and Konner love — it’s launching with a small staff to write and edit original content. The newsletter’s small masthead includes editor-in-chief Jessica Grose (Slate, Jezebel), associate editor Laia Garcia (Rookie), and editor-at-large Doreen St. Félix (Pitchfork, The Hairpin, BuzzFeed). Dunham’s political-organizer BFF Audrey Gelman will also serve as an outside adviser.
'Feminism, style, health, politics: we will strive to bring it all to your inbox and to highlight unique voices,' Dunham wrote in the Instagram caption.
4. And Eventually, E-Commerce
Soon, you’ll be able to shop the items that Konner and Dunham are loving, instead of just reading about them — or seeing them flash onscreen in Girls. (Kooky patterned jumpsuits and reclaimed wood coffee tables, anyone?)
Konner told Buzzfeed that Lenny will eventually feature “e-commerce that collaborates with independent female artists and designers in ethical, affordable, and witty apparel and design items.” Ethical, affordable and witty? Sign us up — we like that middle adjective best.
5. Think of Goop's Hip, Millenial Cousin
Dunham hinted that Lenny shares its roots with Goop’s aspirational, living-your-best-life portrait of the modern empowered woman. “Jenni and I have always been obsessed with Goop,” she told Buzzfeed. “We feel strongly that even if some of it is aspirational, it’s aspirations like ‘I want to know how to take care of my body and soufflé something.’”
However, Lenny’s content will differ significantly from Goop’s yoga-in-the-Hamptons vibe — it’s aimed at readers with millennial-sized bank accounts (i.e. much smaller), for starters."
So... if you're in, sign up for Lenny Letter here! In the meantime, watch Tiny Furniture!
Source: USA Today