Bye bye, Barbie.

Girls. They wear pink, steal their moms makeup, & give a picture perfect life to the picture perfect Ken & Barbie. They try desperately to walk in their mom's heels & begin planning their princess weddings at the exact same moment of their first crush.

"For over 50 years, Barbie has been the hottest doll on the market, but like all superstar divas in the limelight, she has attracted her share of controversy. Whether the issue is her unrealistic physical proportions, or the fact that she relies on help from her boyfriends in the book 'I Can Be a Computer Engineer,' Barbie has consistently been seen to possess the beauty but not necessarily the brains."

BLAH.

(Okay, well... let me clarify: I have a lot of pink loving, non-flat wearing, fashion loving, princess bride friends. And I love them. Very much! This is not about anything that's wrong with these girls. Being "that" type of girl does not say anything about their brains, dont get it twisted. It's about the discouragement built into society that steers young girls away from STEAM fields & the premature assumption we make as to the type of person our little girls will grow up to be.)

Okay, now that I've got that off my chest...

In strolls Goldie... with her wild & frizzy hair, tool belt, & Chuck Taylors. "She is curious and smart, & together with her friends & animals, she sets out to construct machines and solve problems. The six books and construction-set combinations, called GoldieBlox, are found on over 1,000 toy-store shelves and they're meant not only to be entertaining, but ultimately to inspire girls to become engineers. And most importantly, expand their little brains outside the stereotypical challenges we give (or don't give) our little girls."

"GoldieBlox creates the kinds of toys, that its founder and CEO Debbie Sterling, longed for as a kid, and upon graduating from Stanford in 2005 with an engineering degree, she set out to create it. The fact that only 14% of working engineers in the field are women further inspired Sterling in her quest to use GoldieBlox to help close the gender gap for young people.

In the fall of 2012, Sterling launched a Kickstarter campaign with the intention of raising $150,000 to get the project started, in just four days, $285,000 had come in. With her inaugural toy, the Princess Machine, which sold out on its first holiday season on the market, Sterling ran into her first business stumble. The viral commercial for the Princess Machine became embroiled in lawsuits over its parody of the Beastie Boys’ song 'Girls.' The company faced copyright infringement and withdrew the video. But soon enough, GoldieBlox was back at work, and in 2014, the toy company won a small-business Big Game competition and a 30-second Super Bowl commercial worth $4 million. As Sterling told Yahoo News and Finance Anchor Bianna Golodryga, "The Super Bowl is infamous for [its] sexist adds and beer commercials, and here was this fist-pumping girl power moment in the most unexpected of places!"

'I had a gut instinct that the modern parent wants more for her daughter and is frustrated by the lack of options,' says Sterling. 'GoldieBlox has become more than a toy; it is a social mission.'"

Source: Yahoo! News, GoldieBlox

#engineering #design #feminism #gadgets #kids #toys

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    #DesignYourLife    

 

In America, & throughout the world, women are drastically underrepresented in STEAM fields, as well as in positions of power & influence.  We must do our part to begin to narrow the gap!  #WomenInSTEAM is dedicated to celebrating the women who are making their mark in the world... standing tall in a crowd of men & innovating in ways that energize us all.  Ladies, let's inspire the next generation of girls!  Lets show them that smart is beautiful, confidence is key, and independence is living! 

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